An independent local pet retail store located in Newburyport, Hamilton, Middleton and Danvers MA. We promote and represent holistic health and wellness for dogs and cats. We strive to provide dogs and cats with a wide selection of natural foods, whole food supplements and environmentally friendly products. We research and choose our products based on quality rather than popularity. Our goal is to educate customers on species appropriate feeding for dogs and cats, and assist with healthy diet choices versus commercially popular ones.